It thereby short-circuits established power dynamics and traditional lines of communication. Social media encourages horizontal collaboration and unscripted conversations that travel in random paths across management hierarchies. What's more, there's a mismatch between the logic of participatory media and the still-reigning 20th-century model of management and organizations, with its emphasis on linear processes and control. By nature unbridled, these new communications media can let internal and privileged information suddenly go public virally. This radical change has created a dilemma for senior executives: while the potential of social media seems immense, the inherent risks create uncertainty and unease. Many organizations have been responding to that new reality, realizing the power and the potential of this technology for corporate life: wikis enable more efficient virtual collaboration in cross-functional projects internal blogs, discussion boards, and YouTube channels encourage global conversations and knowledge sharing sophisticated viral media campaigns engage customers and create brand loyalty next-generation products are codeveloped in open-innovation processes and corporate leaders work on shaping their enterprise 2.0 strategy. He appealed to the community to avoid been a source to spreading the virus, urging them to partner with the state to control the spread and avoid being arrested and charged to court.Few domains in business and society have been untouched by the emerging social-media revolution-one that is not even a decade old. Nkwuaku, said that people should see government directives as a means to get them protected from the second wave of COVID-19 which is said to be more deadly than the first wave. “It is expected that people who attend to public or access public space are to put on their nose mark and other precautionary measures,” he said. “These team has the responsibility of arresting COVID-19 precautionary rules defaulters who fails to wear nose mask, place buckets, soap and water at their business centres. Nkwuaku said the call would also enlighten the people against being caught by the COVID-19 task force team who are determined to check COVID-19 spread in the society. “Market men and women deal with the public always, they could be a source of spread or control, so once they are aware of the dangers of defaulting COVID-19 precautionary measure, compliance level will be increased,” he said. “We need to do a lot of sensitisation on the control of COVID-19 spread into communities. Nkwuaku, told the News Agency of Nigeria (NAN) on Wednesday in Awka, that the call became necessary to make people change their mind set on reality of the existence of the virus. He advised the traders and other persons who engage in street markets in the community to regularly put on their nose mask while attending to customers to avoid COVID-19 infection. Chief Bonny Nkwuaku, President-General of Enugwu-Ukwu Community, Njikoka Local Government Area of Anambra, has called on traders in the community market “Nkwo Enugwu-Ukwu” to always use nose mask.
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